LAUTECH

Marketing frontiers :

Lascu, Dana-Nicoleta.

Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. - Cincinnati : Atomic Dog Pub., c2004. - xvi, 623 p. : ill. ;

1592600891 (pbk.)


Marketing--Management.

HF5415.13 / .L357 2004