Marketing frontiers : (Record no. 32215)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00522cam a22001574a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 031202s2004 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 1592600891 (pbk.) |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Lascu, Dana-Nicoleta. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing frontiers : |
| Remainder of title | concepts and tools / |
| Statement of responsibility, etc | Dana-Nicoleta Lascu, Kenneth E. Clow. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Cincinnati : |
| Name of publisher | Atomic Dog Pub., |
| Date of publication | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xvi, 623 p. : |
| Other physical details | ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Marketing |
| General subdivision | Management. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Clow, Kenneth E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .L357 2004 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 04/04/2016 | Gift | HF5415.13 .L341 2004. | 0026231 | 1 | Books |