Advertising and promotion :
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p. : ill. (chiefly col.) ;
includes glossary of advertising and promotion terms
9780073101262 0073101265
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2012
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 7th ed. - Boston : McGraw-Hill Irwin, c2007. - xxvi, 820 p. : ill. (chiefly col.) ;
includes glossary of advertising and promotion terms
9780073101262 0073101265
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B387 2012