LAUTECH

Advertising and promotion : (Record no. 33627)

MARC details
000 -LEADER
fixed length control field 00757cam a2200217 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101004s2012 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780073101262
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 0073101265
100 1# - MAIN ENTRY--AUTHOR
Author Belch, George E.
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc George E. Belch & Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Boston :
Name of publisher McGraw-Hill Irwin,
Date of publication c2007.
300 ## - PHYSICAL DESCRIPTION
Pagination xxvi, 820 p. :
Other physical details ill. (chiefly col.) ;
500 ## - GENERAL NOTE
General note includes glossary of advertising and promotion terms
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term Communication in marketing.
700 1# - ADDITIONAL AUTHOR
Additional Author Belch, Michael A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Books
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2012
Holdings
Source of classification or shelving scheme Not for loan Collection code Home library Current library Shelving location Date acquired Mode of acquisition Full call number Accen. No. Copy number Koha item type
Library of Congress Classification   Non-fiction OLUSEGUN OKE LIBRARY LAUTECH OLUSEGUN OKE LIBRARY LAUTECH   18/07/2019 Gift HF 5823 .B387 2007 0029781 1 Books