LAUTECH

Higher profits through customer lock-in :

Büschken, Joachim,

Higher profits through customer lock-in : a roadmap / Joachim Büschken. - Mason, Ohio : Thomson, c2004. - viii, 199 p. : ill. ;

0324202652 (hbk.)


Customer relations.
Customer loyalty.
Customer services.

HF5415.5 / .B874 2004