Branding unbound :
Mathieson, Rick.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. - New Delhi : Prentice-Hall of India Private Limited, c2012. - ix, 244 p. : ill. ;
9788120332652
Mobile commerce.
Product management.
HF5548.34 / .M38 2005
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. - New Delhi : Prentice-Hall of India Private Limited, c2012. - ix, 244 p. : ill. ;
9788120332652
Mobile commerce.
Product management.
HF5548.34 / .M38 2005