Branding unbound : (Record no. 36331)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00549cam a22001574a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050128s2005 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788120332652 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Mathieson, Rick. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding unbound : |
| Remainder of title | the future of advertising, sales, and the brand experience in the wireless age / |
| Statement of responsibility, etc | Rick Mathieson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India Private Limited, |
| Date of publication | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | ix, 244 p. : |
| Other physical details | ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Mobile commerce. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Product management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5548.34 |
| Item number | .M38 2005 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | FACULTY OF MANAGEMENT SCIENCES | Management Sciences Faculty Library | 14/02/2023 | Gift | HF 5548.34 .M38 2012 | 0045105 | 2 | Books | |
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 14/02/2023 | Gift | HF 5548.34 .M38 2012 | 0045104 | 2 | Books |