Consumer behavior :
Mothersbaugh, David L.,
Consumer behavior : building marketing strategy / David Mothersbaugh, Delbert Hawkins and Susan Bardi Kieiser - Fourteenth Edition. - New York Mc Graw Hill 2020 - xix,814p.: ills
Revised edition of the authors' Consumer behavior, [2020] Includes index.
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
9781260566482
Consumer behavior
Market surveys
Consumer behavior--Case studies.
HF5415.33.U6
Consumer behavior : building marketing strategy / David Mothersbaugh, Delbert Hawkins and Susan Bardi Kieiser - Fourteenth Edition. - New York Mc Graw Hill 2020 - xix,814p.: ills
Revised edition of the authors' Consumer behavior, [2020] Includes index.
"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
9781260566482
Consumer behavior
Market surveys
Consumer behavior--Case studies.
HF5415.33.U6