Consumer behavior : (Record no. 36586)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01297cam a22002418i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220707s2024 nyu jo 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781260566482 |
| 100 1# - MAIN ENTRY--AUTHOR | |
| Author | Mothersbaugh, David L., |
| 245 10 - TITLE STATEMENT | |
| Title | Consumer behavior : |
| Remainder of title | building marketing strategy / |
| Statement of responsibility, etc | David Mothersbaugh, Delbert Hawkins and Susan Bardi Kieiser |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourteenth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York |
| Name of publisher | Mc Graw Hill |
| Date of publication | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pagination | xix,814p.: |
| Other physical details | ills |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of the authors' Consumer behavior, [2020] |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"-- |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumer behavior |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Market surveys |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term | Consumer behavior |
| Form subdivision | Case studies. |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Kleiser, Susan Bardi, |
| 700 1# - ADDITIONAL AUTHOR | |
| Additional Author | Hawkins, Del I., |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.33.U6 |
| Source of classification or shelving scheme | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Mode of acquisition | Full call number | Accen. No. | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 22/09/2023 | Purchased | HF 5415.33 .U6M67 2020 | 00048312 | 2 | Books | ||
| Library of Congress Classification | Non-fiction | OLUSEGUN OKE LIBRARY LAUTECH | OLUSEGUN OKE LIBRARY LAUTECH | 22/09/2023 | Purchased | HF 5415.33 .U6M67 2020 | 00048313 | 2 | Books |