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The marketing book

The marketing book edited by Michael J. Baker. - 5th ed. - Amsterdam: Elsivier Butterworth-Heinemann, 2003. - xiv, 834 p. : ill.

Previous ed.: 1999.

ISBN: 0585459525 (electronic bk.)

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M297455 2003eb

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