Olusegun Oke Library, Ladoke Akintola University of Technology

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LAUTECH
PIERCY F. NIGEL

Market-led strategic change : making marketing happen in your organization / Nigel Piercy. - 3rd ed - Boston : Butterworth-Heinemann,Elsevier 2002. - xvi 762 p. : ill. ;

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07565225x(pbk.)


Marketing--Management.

HF5415.13 / .P542 1992