| 000 -LEADER |
|---|
| fixed length control field |
00644cam a22002054a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s2002 ohua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0324068611 (acidfree paper) |
| 100 1# - MAIN ENTRY--AUTHOR |
|---|
| Author |
LAMB, Charles W. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc |
Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Australia: |
| Name of publisher |
South-Western, |
| Date of publication |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pagination |
xiv., 751 p. : |
| Other physical details |
col. ill. ; |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDITIONAL AUTHOR |
|---|
| Additional Author |
HAIR Joseph F. |
| 700 1# - ADDITIONAL AUTHOR |
|---|
| Additional Author |
McDANIELl, Carl D. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| URL |
http://www.thomsonrights.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.L2624 2002 |
