| 000 -LEADER |
|---|
| fixed length control field |
00886cam a22002174a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
011005s2002 mauab b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0072409479 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
0071121102 (international : alk. paper) |
| 100 1# - MAIN ENTRY--AUTHOR |
|---|
| Author |
Perreault, William D. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Basic marketing : |
| Remainder of title |
a global-managerial approach/ |
| Statement of responsibility, etc |
William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Boston : |
| Name of publisher |
McGraw-Hill, |
| Date of publication |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Pagination |
xxxii, 815 [28] p. : |
| Other physical details |
col. ill., maps ; |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Series Title |
McGraw-Hill/Irwin series in marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
A variety of multi-media instructional aids, including a Web site, are available to support the text. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibiliographical references (p. 754-810) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term |
Marketing |
| General subdivision |
Management. |
| 700 1# - ADDITIONAL AUTHOR |
|---|
| Additional Author |
McCarthy, E. Jerome |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Books |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.M369 2002 |
