Olusegun Oke Library, Ladoke Akintola University of Technology

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LAUTECH
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Basic marketing : a global-managerial approach/

by Perreault, William D.
[ Books ]
Additional authors: McCarthy, E. Jerome
Series: McGraw-Hill/Irwin series in marketing Edition statement:14th ed. Published by : McGraw-Hill, (Boston :) Physical details: xxxii, 815 [28] p. : col. ill., maps ; ISBN:0072409479 (alk. paper); 0071121102 (international : alk. paper).
Subject(s): Marketing -- Management.
Year: 2002 Item type: Books
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Current location Collection Call number Copy number Status Date due Barcode
OLUSEGUN OKE LIBRARY LAUTECH
Non-fiction HF 5415.13 .M369 2002 (Browse shelf) 1 Ordered 0021828

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

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