(Re)inventing the brand : can top brands survive the new market realities? /
by KAPFERER, Jean-Noël.
[ Books ] Published by : Kogan Page, (London :) Physical details: vi, 234 p. : ill. ; ISBN:0749435933(pbk.) :. Year: 2001 Item type: Books
| Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HD 67 .B7K37 (Browse shelf) | 1 | Ordered | 0016932 |
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| HD 62.7 .S5943 2013 Small business management : an entrepreneur's guidebook / | HD 62.7 .S5943 2013 Small business management : an entrepreneur's guidebook / | HD 62.7 .S5943 2013 Small business management : an entrepreneur's guidebook / | HD 67 .B7K37 (Re)inventing the brand : can top brands survive the new market realities? / | HD 69 .B7D45 2011 Creating powerful brands : | HD 69 .B7D45 2011 Creating powerful brands : | HD 69 .D4W613 1994 Modern methods of applied economics. |
Translated from the French by Anglia Translations.
Originally published in French by Éditions d'Organisation in 2000.
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