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21.

Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick. The ultimate learning resource. by

Jobber, David
Ellis-Chadwick, Fiona

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York ; McGraw-Hill, 2013

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (6)Call number: HF 5415 .J5 2013, ...

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22.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Belch, George E
Belch, Michael A

Edition: 10th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill Education, c2015

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (6)Call number: HF 5823 .B387 2015, ...

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23.

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader / Suzanne Bates. by

Bates, Suzanne

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c2012

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (4)Call number: HD 38.2 .B38 2012, ...

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24.

Marketing : real people, real choices / Michael R. Solomon and Elnora W. Stuart by

Solomon, Michael R
Stuart, Elnora W

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Jersey : Prentice Hall Financial Times, 2003

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.35 .S65 2003.

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25.

Principles of marketing / Alan J. McGee, Joseph Amodeo, Peter Stone and Patricia M. Bernson. Study Guide by

McGee, Alan J
Amodeo, Joseph
Stone, Peter
Bernson, Patricia M

Edition: 6th Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto. : Pearson Prentice Hall, c2005

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415 .M17 2005.

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26.

Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. by

Berry, Michael J. A
Linoff, Gordon
Berry, Michael J. A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : Wiley Computer Pub., c2000

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.125 .B47 2000.

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27.

International marketing strategy : /Isobel Doole and Robin Lowe analysis, development and implementation by

DOOLE, Isobel

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : THOMSON 2004

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 1416 .B72 2004.

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28.

International marketing. Philip R. Caterora, Mary C. Gilly and John L. Graham. by

Cateora, Philip R
Gilly, Mary C
Graham, John L

Edition: 14th ed.

Material type:

Continuing resource; Format: print ; Type of continuing resource: series

Publication details: New York : McGraw-Hill, 2009

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 1416 .C357 2009.

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29.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr.John W.Mullins by

WALKER,Orville C
Walker, Orville C

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irvin, c2006

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.13 .W249 2008, ...

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30.

Marketing / Dhruv Grewal, Michael Levy. by

Grewal, Dhruv
Levy, Michael

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2008

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415 .G675 2008, ...

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31.

Marketing communications : an integrated approach / P R Smith & Jonathan Taylor. by

Smith, P. R
Taylor, Jonathan

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; Sterling, VA : Kogan Page, 2004

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF5415.123 .S65 2004, ...

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32.

Essentials of marketing research / William G. Zikmund. by

Zikmund, William G

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Fort Worth, TX : Dryden Press, c1999

Online resources:

Click to open
Click to open

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.2 .Z537 1999, ...

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33.

Creating powerful brands : Leslie de Chernatony, Malcolm McDonald and Elaine Wallace by

De Chernatony, Leslie
McDonald, Malcolm
Wallace, Elaine

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston : Elsevier, 2011

Online resources:

Click to open

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HD 69 .B7D45 2011, ...

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34.

Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss & Merlin Stone. by

Foss, Bryan
Stone, Merlin

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Kogan Page, 2001

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.5 B915, ...

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35.

Principles of marketing / Armstrong, Adam, Denize and Kotler by

Armstrong, Gary
Adam, Stewart
Denize, Sara
Kotler, Philip

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson Australia, c2010

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415 .K636 2010, ...

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36.

Social marketing : why should the devil have all the best tunes? / by

GERARD, Hastings

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford: ELSVIER 2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5414 .H357 1997, ...

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37.

Principle of management for the hospitality industry / Dana Tesone by

Tesone, Dana

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam Butterworth-Heineeman 2010

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: TX 911.3.M27 T 335 2010, ...

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38.

Introduction to marketing concepts / Graeme Drummond, John Ensor. by

Drummond, Graeme
Ensor, John

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford ; Boston, MA : Elsevier/Butterworth Heinemann, 2005

Availability: Not available: OLUSEGUN OKE LIBRARY LAUTECH: Checked out (1).

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39.

Strategic marketing planning / Colin Gilligan. by

Gilligan Colin

Edition: 2nd.- ed.-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Amsterdam : Butterworth- Heinemann, 2009

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.13 .C699 2003.

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40.

Services marketing : integreating customer focus across the firm /by Valarie A. Zeithaml and Mary Jo Bitner by

ZEITHAML, Valarie A
Bitnar, Mary Jo

Edition: 3rd.-ed.-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston McGraw-Hill c2003

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HD 9980.5 .Z45 2003, ...

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