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Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. by

LAMB, Charles W
HAIR Joseph F
McDANIELl, Carl D

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia: South-Western, c2002

Online resources:

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Availability: Not available: OLUSEGUN OKE LIBRARY LAUTECH: Ordered (1).

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Market-led strategic change : making marketing happen in your organization / Nigel Piercy. by

PIERCY F. NIGEL

Edition: 3rd ed

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Butterworth-Heinemann,Elsevier 2002

Availability: Not available: OLUSEGUN OKE LIBRARY LAUTECH: Ordered (1).

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Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome

Series: McGraw-Hill/Irwin series in marketing

Edition: 14th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill, c2002

Availability: Not available: OLUSEGUN OKE LIBRARY LAUTECH: Ordered (1).

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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by

Wilson, R. M. S
Gilligan, Colin

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford, England : Butterworth-Heinemann, 2005

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.13 .W69 2005, ...

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Marketing Management / Kevin Lane Keller by

KOTLER,Philip
Keller Lane Kevin

Edition: 13th ed.;

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London Pearson Prentice Hall c 2009

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (5)Call number: HF 5415.13 .K68 2009, ...

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Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by

Lehmann, Donald R
Winer, Russell S

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2008

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.13 .L395 2008.

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Marketing / Charles W. Lamb, Jr. ... [et al.]. by

Lamb, Charles W

Edition: 3rd Canadian ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: A;ustralia Canada : Thomson, 2006

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (3)Call number: HF 5415 .L2624 2006, ...

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Pearson custom business resources / combile by MRKT 357 Marketing Planning R. Soroko McGill University by

Soroka, R
MRKT 357 Marketing Planning R. Soroko McGill University (professional bodies)

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Pearson 2011

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.13 .M82 2011.

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International marketing strategy : /Isobel Doole and Robin Lowe analysis, development and implementation by

DOOLE, Isobel

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : THOMSON 2004

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 1416 .B72 2004.

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10.

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr.John W.Mullins by

WALKER,Orville C
Walker, Orville C

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irvin, c2006

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.13 .W249 2008, ...

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11.

Social marketing : why should the devil have all the best tunes? / by

GERARD, Hastings

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Oxford: ELSVIER 2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5414 .H357 1997, ...

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12.

Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by

Kerin, Roger A
Peterson, Robert A

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.135 .K47 2007.

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13.

The marketing plan handbook / Marian Burk Wood. by

Wood, Marian Burk

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2008

Online resources:

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Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.13 .W66 2008.

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14.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. by

Best, Roger J

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2005

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF5415.13 .B561 2005.

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15.

Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by

Johansson, Johny K

Series: McGraw-Hill/Irwin series in marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2003

Online resources:

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Click to open

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 1416 .J63 2003.

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16.

Basic Marketing: a global-managerial approach / Perreault William D, Jr. [et al.] by

McCarthy E. Jerome
Meredith Lindsay
Ricker Lynne

Edition: 12th.- ed.-

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Toronto McGraw-Hill Ryerson 2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5114. 13 .B38 2007.

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17.

Marketing frontiers : concepts and tools / Dana-Nicoleta Lascu, Kenneth E. Clow. by

Lascu, Dana-Nicoleta
Clow, Kenneth E

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cincinnati : Atomic Dog Pub., c2004

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF5415.13 .L341 2004..

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18.

Principles of services marketing / Adrian Palmer. by

Palmer, Adrian

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London ; New York : McGraw-Hill, c2008

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.13 .P35 2008, ...

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19.

Strategic marketing : an applied perspective / Karel Jan Alsem. by

Alsem, K. J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill, c2007

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (1)Call number: HF 5415.13 .A435 2007.

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20.

HBR's 10 must reads on strategic marketing.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Harvard Business Review Press, c2013

Availability: Items available for loan: OLUSEGUN OKE LIBRARY LAUTECH (2)Call number: HF 5415.13 .H368 2013, ...

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