(Re)inventing the brand : can top brands survive the new market realities? / Jean-Noël Kapferer.
Material type:
TextPublication details: London : Kogan Page, 2001.Description: vi, 234 p. : illISBN: - 0749435933(pbk.) :
Books
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HD 67 .B7K37 (Browse shelf(Opens below)) | 1 | Ordered | 0016932 |
Translated from the French by Anglia Translations.
Originally published in French by Éditions d'Organisation in 2000.
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