Olusegun Oke Library, Ladoke Akintola University of Technology

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LAUTECH
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(Re)inventing the brand : can top brands survive the new market realities? /

by KAPFERER, Jean-Noël.
[ Books ] Published by : Kogan Page, (London :) Physical details: vi, 234 p. : ill. ; ISBN:0749435933(pbk.) :.
Subject(s): Product management. | Brand name products.
Year: 2001 Item type: Books
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Current location Collection Call number Copy number Status Date due Barcode
OLUSEGUN OKE LIBRARY LAUTECH
Non-fiction HD 67 .B7K37 (Browse shelf) 1 Ordered 0016932

Translated from the French by Anglia Translations.

Originally published in French by Éditions d'Organisation in 2000.

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