|
|
1.
|
|
Marketing /
by LAMB, Charles W.
Publication:
Australia:
South-Western,
2002
. xiv., 751 p. :
Date:
2002
Availability:
No items available:
On order (1),
|
|
|
2.
|
|
Market-led strategic change :
, making marketing happen in your organization /
by PIERCY F. NIGEL
Publication:
Boston :
Butterworth-Heinemann,Elsevier
2002
. xvi 762 p. :
, .
Date:
2002
Availability:
No items available:
On order (1),
|
|
|
3.
|
|
Basic marketing :
, a global-managerial approach/
by Perreault, William D.
Publication:
Boston :
McGraw-Hill,
2002
. xxxii, 815 [28] p. :
, A variety of multi-media instructional aids, including a Web site, are available to support the text. | Includes bibiliographical references (p. 754-810) and indexes.
Date:
2002
Availability:
No items available:
On order (1),
|
|
|
4.
|
|
Strategic marketing management :
, planning, implementation, and control /
by Wilson, R. M. S.
Publication:
Oxford, England :
Butterworth-Heinemann,
2005
. xii, 867 p. :
Date:
2005
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
5.
|
|
Marketing Management /
by KOTLER,Philip.
Publication:
London
Pearson Prentice Hall
2009
. 816 p.;
Date:
2009
Availability:
Items available:
FACULTY OF MANAGEMENT SCIENCES
(2),
OLUSEGUN OKE LIBRARY LAUTECH
(3),
|
|
|
6.
|
|
Analysis for marketing planning /
by Lehmann, Donald R.
Publication:
Boston :
McGraw-Hill Irwin,
2008
. xii, 299 p. :
Date:
2008
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
7.
|
|
Marketing /
Publication:
A;ustralia | Canada :
Thomson,
2006
. xxix, 671 p. :
Date:
2006
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(3),
|
|
|
8.
|
|
Customer relationship management :
, a strategic perspective /
by Shainesh, G.
Publication:
Delhi :
Macmillan Indian Ltd.,
2006
. xii, 198 p. :
Date:
2006
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(2),
|
|
|
9.
|
|
The future of business /
by Gitman, Lawrence J.
Publication:
Mason, OH :
Thomson/South-Western,
2005
. xxxvi, 788 p. :
, Multimedia learning tools are available to supplement the text through the Gitman & McDaniel Web Site.
Date:
2005
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
10.
|
|
The future of business /
Publication:
Toronto :
Nelson,
2008
. xlvi, 581 p. :
Date:
2008
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
11.
|
|
The future of business /
Publication:
Ontario :
Thomson/Nelson,
2005
. xix, 498 p. :
Date:
2005
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
12.
|
|
Pearson custom business resources
by Soroka, R.
Publication:
Boston :
Pearson
2011
. [v], 221 p. :
Date:
2011
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
13.
|
|
Mastering data mining :
, the art and science of customer relationship management /
by Berry, Michael J. A.
Publication:
New York :
Wiley Computer Pub.,
2000
. xviii, 494 p. :
, Rev. ed. of: Data mining techniques : for marketing, sales, and customer support / Michael J.A. Berry, Gordon Linoff. c1997.
Date:
2000
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
14.
|
|
International marketing strategy :
, analysis, development and implementation
by DOOLE, Isobel
Publication:
Australia :
THOMSON
2004
. xxi, 445 p. :
Date:
2004
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
15.
|
|
Marketing strategy :
, a decision-focused approach /
by WALKER,Orville C.
Publication:
Boston :
McGraw-Hill Irvin,
2006
. xx, 346 p. :
, Includes bibliographical references and index.
Date:
2006
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(2),
|
|
|
16.
|
|
Social marketing :
, why should the devil have all the best tunes? /
by GERARD, Hastings
Publication:
Oxford:
ELSVIER
2007
. Xvi, 367 pages :
Date:
2007
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(2),
|
|
|
17.
|
|
Principle of management for the hospitality industry /
by Tesone, Dana
Publication:
Amsterdam
Butterworth-Heineeman
2010
. xviii, 405 p :
Date:
2010
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(2),
|
|
|
18.
|
|
Strategic marketing problems :
, cases and comments /
by Kerin, Roger A.
Publication:
Upper Saddle River, NJ :
Pearson/Prentice Hall,
2007
. x, 722 p. :
Date:
2007
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
19.
|
|
The marketing game! :
by Mason, Charlotte H.
Publication:
Boston :
McGraw-Hill/Irwin,
2002
. xviii, 100 p. :
Date:
2002
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
|
|
20.
|
|
The marketing plan handbook /
by Wood, Marian Burk.
Publication:
Upper Saddle River, N.J. :
Pearson Prentice Hall,
2008
. xv, 190 p. :
Date:
2008
Availability:
Items available:
OLUSEGUN OKE LIBRARY LAUTECH
(1),
|
