Contemporary advertising and integrated marketing communications / W. Arens, M. Weigold, C.Arens.
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TextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 14th edDescription: xvii,742p.: illISBN: - 9781121914018
- 1121914012
- HF5821 .B62 2013
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HF 5821 .B62 2013 (Browse shelf(Opens below)) | 2 | Available | 0035762 | |||||||||||||
| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HF 5821 .B62 2013 (Browse shelf(Opens below)) | 2 | Available | 0035763 |
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| HF 5734.5 .N43 2011 The art of convening : | HF 5821 .A74 2009 Essentials of contemporary advertising / | HF 5821 .A74 2009 Essentials of contemporary advertising / | HF 5821 .B62 2013 Contemporary advertising and integrated marketing communications / | HF 5821 .B62 2013 Contemporary advertising and integrated marketing communications / | HF 5823 .B387 2015 Advertising and promotion : | HF 5823 .B387 2015 Advertising and promotion : |
Includes index.
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