Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
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TextPublication details: Boston : McGraw-Hill Irwin, c2007.Edition: 7th edDescription: xxvi, 820 p. : ill. (chiefly col.)ISBN: - 9780073101262
- 0073101265
- HF5823 .B387 2012
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| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| OLUSEGUN OKE LIBRARY LAUTECH | Non-fiction | HF 5823 .B387 2007 (Browse shelf(Opens below)) | 1 | Available | 0029781 |
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| HF5681.V3 .B53 Introducing property valuation | HF 5686.C8 H59 2006 Cost accounting : | HF 5686.C8 H59 2006 Cost accounting : | HF 5823 .B387 2007 Advertising and promotion : | HG 181 .R65 2013 Bank management & financial services / | HG 181 .R65 2013 Bank management & financial services / | HG 181 .R65 2013 Bank management & financial services / |
includes glossary of advertising and promotion terms
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