LAUTECH

Consumer behavior : building marketing strategy / David Mothersbaugh, Delbert Hawkins and Susan Bardi Kieiser

By: Contributor(s): Material type: TextPublication details: New York Mc Graw Hill 2020Edition: Fourteenth EditionDescription: xix,814p.: illsISBN:
  • 9781260566482
Subject(s): LOC classification:
  • HF5415.33.U6
Summary: "Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--
Item type: Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
OLUSEGUN OKE LIBRARY LAUTECH Non-fiction HF 5415.33 .U6M67 2020 (Browse shelf(Opens below)) 2 Available 00048312
OLUSEGUN OKE LIBRARY LAUTECH Non-fiction HF 5415.33 .U6M67 2020 (Browse shelf(Opens below)) 2 Available 00048313

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Revised edition of the authors' Consumer behavior, [2020]

Includes index.

"Marketing attempts to influence the way consumers behave. These attempts have implications for the organizations making them, the consumers they are trying to influence, and the society in which these attempts occur. We are all consumers, and we are all members of society, so consumer behavior, and attempts to influence it, is critical to all of us. This text is designed to provide an understanding of consumer behavior. This understanding can make us better consumers, better marketers, and better citizens"--

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